Become The Most In-Demand Contractor In Your Neighborhood By Having Better Marketing
Get more qualified, interested and engaged leads with The Boss Marketing as your home improvement lead generation & digital marketing partner!
Extensive experience helping contractors grow their businesses
Proven strategies to attract motivated, ready-to-buy customers
Customized campaigns focused on generating qualified prospects
High-converting landing pages that turn clicks into customers
Data-driven SEO and digital strategies tailored to your business
Dozens of 5 star testimonies From Companies like yours
The #1 Solution In Digital Marketing
SEO
We help your business rank higher on Google so customers can find you when it matters most.
Paid Advertising
Reach the right people at the right time with high-converting Google, Facebook, and Nextdoor ads.
Social Media Marketing
Build trust and stay top-of-mind with consistent, branded content that engages your audience.
Custom CRMs
Organize leads, automate follow-ups, and convert more customers without dropping the ball.
Websites & Funnels
We create fast, mobile-friendly websites and landing pages designed to turn visitors into leads.
Reputation Management
Get more 5-star reviews, respond automatically, and build a trusted local brand.
Schedule Your Free 30-Minute Strategy Session
Ready to take your business to the next level? Book a free 30-minute strategy call with our team to see if we're the right fit for your goals. During this no-pressure session, we’ll walk you through how our marketing solutions can help generate more leads, improve your online presence, and grow your brand—without wasting time or money on the wrong strategies.
This call is designed to give you clarity. Whether you're just getting started or looking to scale, we’ll answer your questions, share valuable insights, and explore if partnering together makes sense. Schedule your overview today and let’s start building something great.
TESTIMONIALS
What others are saying about
The Boss Marketing
* 60% Increase in leads *
"We saw a 60% increase in leads within the first 90 days. The Boss Marketing knew exactly how to position our roofing company online—from Facebook ads to SEO. They didn’t just get us more clicks—they got us more jobs. Highly recommend for any roofer ready to grow."
- Danielle T.
* We Get 3 Leads Daily Now *
"I’ve tried a few marketing companies, but none of them understood the plumbing industry like The Boss Marketing. They cleaned up our online presence, created local ads that actually brought in calls, and even helped us get more reviews. Business has never been better."
- Mike R.
* Doubled Our Revenue *
"The Boss Marketing team took our small tree service company and gave it a big-league presence. From drone videos to local SEO, we started getting calls from outside our usual radius. We've doubled our monthly revenue since signing on. We are thankful we decided to go with them."
- Chad W.
Super Simple 3 Step Process
Book Your Free 30-Minute Strategy Call
Let’s talk about your business, goals, and challenges to see if we’re the right fit. No sales reps, just information.
Get a Custom Marketing Plan
We’ll build a tailored strategy based on your needs—SEO, ads, social media, CRM, and more.
Launch & Grow Your Business
Once approved, we’ll launch your campaigns, track results, and optimize every step for growth.
Ready to get started?
Schedule Your Free 30-Minute Strategy Session
Ready to take your business to the next level? Book a free 30-minute strategy call with our team to see if we're the right fit for your goals. During this no-pressure session, we’ll walk you through how our marketing solutions can help generate more leads, improve your online presence, and grow your brand—without wasting time or money on the wrong strategies.
This call is designed to give you clarity. Whether you're just getting started or looking to scale, we’ll answer your questions, share valuable insights, and explore if partnering together makes sense. Schedule your overview today and let’s start building something great.
Services
We Help With Paid Advertising
Our team specializes in creating targeted ad campaigns that drive real results without wasting your budget. Whether you're running Google Ads, Facebook Ads, or Local Service Ads. We help you identify your ideal audience, craft compelling ad copy, and optimize performance for the highest ROI. With detailed tracking and ongoing adjustments, we take the guesswork out of paid ads so you can focus on growing your business.
Search Engine Optimization (SEO)
We help businesses climb the search engine rankings with customized strategies tailored to your industry, location, and goals. From optimizing your website content and meta tags to building high-quality backlinks and improving local SEO, we focus on sustainable techniques that increase visibility and attract the right traffic. Our data-driven approach ensures you see real results—without breaking the bank.
Social Media Management
Our social media management services for small businesses are designed to help you build a strong online presence without the stress. We create and schedule engaging content, manage your platforms, and interact with your audience to boost visibility and grow your brand. Whether you're on Facebook, Instagram, LinkedIn, or TikTok, we tailor your strategy to match your goals and connect with your ideal customers. Let us handle your social media so you can focus on running your business.
Ai Integration
Our AI Employee works 24/7 to handle customer calls, respond to messages, book appointments, qualify leads, generate content, and even manage online reviews. It’s like having a full-time assistant that never sleeps—boosting your productivity, saving you time, and helping you convert more leads into paying customers. All without the overhead of hiring additional staff.
CRM Tools
Our CRM program for small business lead management helps you stay organized, respond faster, and close more deals. From tracking every customer interaction to automating follow-ups and reminders, our all-in-one system gives you a clear view of your sales pipeline. Whether you're managing new leads, scheduling appointments, or sending out marketing messages, our CRM keeps everything in one place—making it easier to grow your business without missing a beat.
PRICING
Choose Your Plan
Essential Plan
$997 / Month
Custom CRM access (lead tracking, SMS/email automations)
1 high-converting landing page
1 email automation
Google Business Profile optimization
Google Ads management (min. $1,000 ad spend required)
Review Management Tool
Monthly reporting dashboard
Standard support access
Lead Builder
$1,497 / Month
3 high-converting landing pages
Weekly On-page & Local SEO campaigns
Social Media Services
Google, LSA and Meta Ads management (min. $1,000 ad spend)
Monthly 1-hour strategy session
5 Email/SMS automations
Review management tool
Priority support access
The Boss Package
$2,997 / Month
Unlimited landing pages & funnels
Weekly On-page, Local & Advanced SEO campaigns
Google, LSA, and Meta Ads management (min. $1,000 ad spend)
Monthly 1-hour strategy session
Full email/ SMS campaigns
Weekly social media management
Ai Employee
VIP Support (24-hour turnaround)
WE WIN BECAUSE WE CARE
48
STATES SERVED
97%
CLIENT RETENTION
1.2
LEADS GENERATED
40M+
REVENUE GENERATED
MEET THE LEADERSHIP TEAM BEHIND
YOUR GROWTH
Jessica Moore
Chief Marketing Officer (CMO)
Brandon Lee
Creative Director
Amanda Brooks
Director of Client Success
Tyler Scott
Head of Paid Media
Nicole James
Director of SEO & Web Strategy
At The Boss Marketing, our leadership team brings decades of combined experience in digital marketing, lead generation, SEO, paid advertising, CRM integration, and social media strategy. Each member of our team has a proven track record of helping home service businesses—like roofers, contractors, and plumbers—scale efficiently and sustainably.
We don’t just talk about marketing—we’ve built and managed real campaigns, navigated industry shifts, and delivered measurable results for clients across the Midwest and beyond. Our diverse background gives us the expertise to develop strategies that work in the real world, not just on paper.
You can trust that we lead with integrity, data-driven insight, and a commitment to your success. From your first consultation to ongoing campaign optimization, our team is here to guide you, support your vision, and help your business achieve new levels of growth and visibility. When you partner with us, you’re not just hiring a marketing company—you’re gaining a dedicated team of professionals focused on helping you win.
What is SEO
On-Page SEO
On-page SEO focuses on optimizing the content and structure of your website pages. This includes keyword usage, meta titles, headers, image tags, and internal linking.
Why this matters?
When your site is properly optimized, it becomes easier for Google to understand your content. This increases your chances of ranking higher when someone searches for your services—bringing in more qualified traffic and leads without paying for ads.
Local SEO
Local SEO helps your business appear in location-based search results like “plumber near me” or “roofing company in Cedar Rapids.”
Why this matter?
It puts your business in front of customers who are nearby and ready to buy. Whether you're a roofer, contractor, or gym owner, showing up in the local map pack can dramatically increase walk-ins, calls, and appointment bookings.
Content & blog SEO
This focuses on creating helpful, keyword-rich blog content that answers your audience’s questions and positions you as an expert. Blogs boost your keyword reach and give search engines more reasons to rank your site.
Why this matters?
Publishing regular SEO-optimized blogs helps your site get found by people searching for your services—even if they’ve never heard of you. This builds long-term traffic, brand trust, and authority in your niche, leading to more organic leads over time.
AI-driven SEO
Search engines like Google are now powered by AI, such as Google’s Search Generative Experience (SGE), which delivers more personalized, conversational results. SEO strategies now need to align with how AI interprets and summarizes content.
Why this matters?
By using AI-optimized content strategies—like semantic keyword clustering, natural language optimization, and structured data—you can improve your chances of being featured in AI-generated answers. This helps your business stand out in modern search results and future-proofs your visibility.
When marketing Companies Don't adapt, it affects you
"As the Director of SEO & Web Strategy, I’ve seen firsthand how outdated SEO strategies—especially from larger agencies stuck in old methods—have held businesses back. Relying on keyword stuffing, generic content, or neglecting AI-driven changes in search can actually hurt your rankings and visibility. The future of SEO is smarter, faster, and more user-focused. At our agency, we’ve helped businesses pivot to modern strategies that not only keep up with the evolving search landscape but consistently drive better leads and long-term growth. It's not about doing more—it’s about doing it right."
— Nicole
Director of SEO & Web Strategy
Social Media Services
Content Strategy & Branding
This includes planning and creating posts that reflect your brand voice, values, and goals. Content should be visually appealing, valuable to your audience, and aligned with your business objectives (like promotions, education, or community engagement).
Why this matters?
A clear and consistent content strategy builds brand recognition, trust, and credibility. When people see your business regularly showing up with quality content, they’re more likely to follow, engage, and eventually buy.
Audience Engagement
Engagement means responding to comments, DMs, reviews, shares, and encouraging interactions through polls, questions, and user-generated content. This also means creating content that would encourage people to take action.
Why this matter?
Social media isn’t just a broadcast tool—it’s a relationship builder. When your audience feels heard and connected, they’re more likely to become loyal customers, refer others, and become brand advocates.
Social Advertising
Running paid ads on platforms like Facebook, Instagram, and TikTok allows you to target specific demographics, behaviors, or interests to get your content in front of the right people.
Why this matters?
Unlike organic reach, paid ads offer immediate visibility and results. This leads to faster lead generation, higher traffic, and the ability to track ROI in real time—especially powerful for local service-based businesses.
AI-driven Data
Modern social media platforms use AI to prioritize content, suggest trends, and provide analytics. Leveraging tools powered by AI helps identify what’s working, when to post, and how to continuously improve.
Why this matters?
AI helps your business stay ahead of trends and algorithm changes. Using data to guide your strategy ensures you're investing time and money into posts and campaigns that actually perform—and adapting quickly when they don’t.
Social media could be the part you're missing
"As the Creative Director, I’ve had the opportunity to work closely with dozens of businesses on their social media presence—and the transformation is undeniable. We’ve seen companies go from being virtually unknown to becoming local favorites simply by showing up consistently with the right content. Social media isn’t just about posting; it’s about telling your story, building trust, and creating real connections. When done right, it becomes one of the most powerful tools for driving growth, visibility, and customer loyalty. Watching our clients grow through this process has been one of the most rewarding parts of what we do."
- Brandon
Creative Director
Paid Ad Managment
PPC Ads
PPC ads appear at the top of Google search results when people are actively looking for your product or service. You only pay when someone clicks, making it a cost-efficient way to reach high-intent customers.
Why this matters?
PPC brings in people who are already searching for what you offer—making it one of the fastest ways to generate quality leads and sales. When managed properly, it delivers measurable ROI and consistent traffic.
Local Service Ads
LSAs show your business at the very top of Google when users search for services in their area (like "plumber near me"). These ads are pay-per-lead and come with a Google Guarantee badge.
Why this matter?
LSAs build instant trust and place your business above even PPC ads in local searches. You only pay for real leads—making this a powerful tool for service-based businesses that want predictable, local results.
Social Media Ads
Social ads allow you to target users based on demographics, interests, location, and behaviors. They can be used for brand awareness, lead generation, promotions, or retargeting past visitors.
Why this matters?
These platforms are perfect for capturing attention and driving action—even from people who weren’t actively looking for your services. They’re highly visual and great for storytelling, growing your audience, and driving conversions.
Next Door ADs
Nextdoor allows you to advertise directly to neighborhoods in your service area. These hyper-local ads show up in community feeds, sponsor local content, and target homeowners by zip code.
Why this matters?
Nextdoor connects you with real people in your community who trust local recommendations. It’s especially valuable for contractors, roofers, landscapers, and other service providers looking to build credibility in specific neighborhoods.
You Could Be wasting Money On Ads
"When it comes to paid advertising, the results speak for themselves. I’ve worked with businesses that were struggling to get consistent leads, and within weeks of launching a smart, targeted ad campaign, everything changed. Whether it’s Google, Facebook, or YouTube, paid ads give you the power to get in front of the right audience at the right time. The difference we've seen for our clients—more calls, more bookings, and more sales—has been incredible. Paid advertising isn’t a gamble when you know what you're doing—it’s a growth engine."
- Tyler
Director Of Paid Media
Why You Need A CRM
Lead Tracking & Pipeline Management
A CRM organizes every lead that comes into your business—whether through your website, ads, phone calls, or referrals. You can track where each lead is in your sales process, assign follow-ups, and never let a potential customer slip through the cracks.
Why this matters?
This ensures no opportunities are missed. It helps your team stay organized, close more deals, and scale with confidence—especially important when handling high volumes of inquiries.
Automated Follow-Ups (Email & SMS)
CRMs can send automated emails and text messages to follow up with leads, confirm appointments, send reminders, and even request reviews—all based on actions or timelines you set.
Why this matter?
It saves you hours every week while making sure every lead gets timely communication. That means more conversions, fewer no-shows, and better customer satisfaction—all without lifting a finger.
Client Communication Hub
A CRM consolidates all your messages—emails, texts, calls, and even website chats—into one place. You can respond faster and keep a record of every conversation with each customer.
Why this matters?
This improves response times, keeps your team aligned, and makes your business look more professional and reliable—leading to stronger relationships and more repeat customers.
AI-Driven Insights & Reporting
Modern CRMs use AI to analyze customer behavior, track conversion data, and recommend actions—like the best times to follow up or which leads are most likely to convert.
Why this matters?
With smart data guiding your decisions, you can market more effectively, sell smarter, and focus on what’s actually driving revenue. It’s like having a data analyst built right into your business.
Automations lead to repeat customers
"As the Chief Marketing Officer, I’ve watched businesses completely transform just by implementing the right CRM system. From the moment a lead comes in to the final sale—and everything in between—the CRM keeps everything organized, automated, and efficient. We’ve seen clients double their close rates, reduce missed follow-ups, and improve customer satisfaction, all because they finally had a system built to support their growth. It’s not just a tool—it’s the heartbeat of a high-performing business."
- Jessica
Chief Marketing Officer
FAQS
What types of businesses do you help with lead generation?
We specialize in helping home service businesses—like roofers, plumbers, contractors, and more—generate consistent, qualified leads through digital marketing strategies that actually work. However, we have been able to help all other types of companies as well.
How can paid ads help grow my business?
Our team creates targeted ad campaigns on Google, Facebook, and Instagram to drive traffic, boost brand awareness, and convert clicks into customers—fast.
What’s included in your SEO services?
We handle on-page and off-page SEO, keyword research, Google Business optimization, backlink building, and content creation to help your website rank higher and bring in more local traffic.
Do you offer Local SEO for service-area businesses?
Yes! We optimize your online presence to help you rank in nearby cities and neighborhoods, even if you don’t have a physical storefront—perfect for contractors and mobile service providers.
How does a CRM help with lead generation and follow-up?
Our CRM systems organize your leads, automate follow-up emails/texts, and track customer journeys—so no opportunity falls through the cracks.
What platforms do you manage for social media marketing?
We create and manage content for Facebook, Instagram, LinkedIn, and TikTok, depending on your audience and goals. Every post is designed to drive engagement and brand visibility.
Can you run ads and manage my social media at the same time?
Absolutely. We offer full-service social media management and paid ads to keep your brand top-of-mind and consistently generating leads.
How do I know if your services are working?
We provide detailed monthly reports with metrics like clicks, conversions, cost-per-lead, and keyword rankings—so you can see real results in real time.
How long does it take to start seeing results from SEO?
Most clients begin seeing measurable improvements within 60–90 days. We also offer paid ads for faster results while SEO builds long-term success.
Do you offer custom packages or just one-size-fits-all plans?
We tailor every plan to your goals and budget. Whether you’re just getting started or scaling fast, we’ll build a package that fits your business.
