How Can The Boss Marketing Help You -
At The Boss Marketing, we help small and medium-sized businesses grow by delivering powerful digital marketing solutions that drive real results. From SEO and website design to social media management, paid ads, and CRM automation—we make sure every piece of your marketing is working together to attract, convert, and retain customers. Whether you're just getting started or ready to scale, our expert team is here to give your brand the tools, strategy, and support it needs to thrive in today’s competitive market.
The #1 Solution For Your Marketing Needs
SEO
We help your business rank higher on Google so customers can find you when it matters most.
Paid Advertising
Reach the right people at the right time with high-converting Google, Facebook, and Nextdoor ads.
Social Media Marketing
Build trust and stay top-of-mind with consistent, branded content that engages your audience.
Custom CRMs
Organize leads, automate follow-ups, and convert more customers without dropping the ball.
Websites & Funnels
We create fast, mobile-friendly websites and landing pages designed to turn visitors into leads.
Reputation Management
Get more 5-star reviews, respond automatically, and build a trusted local brand.
Schedule Your Free 30-Minute Strategy Session
Ready to take your business to the next level? Book a free 30-minute strategy call with our team to see if we're the right fit for your goals. During this no-pressure session, we’ll walk you through how our marketing solutions can help generate more leads, improve your online presence, and grow your brand—without wasting time or money on the wrong strategies.
This call is designed to give you clarity. Whether you're just getting started or looking to scale, we’ll answer your questions, share valuable insights, and explore if partnering together makes sense. Schedule your overview today and let’s start building something great.
SEO Services To Help You Rank #1 On Google
Keyword Research & Strategy
On-Page SEO Optimization
Technical SEO Audits & Fixes
Local SEO & Google Business Profile Optimization
Schema Markup Implementation
Backlink Building
SEO-Optimized Content Creation
Competitor SEO Analysis
Analytics & Reporting
Ongoing SEO Maintenance & Strategy Adjustments
What is SEO & Why It Matters
On-Page SEO
On-page SEO focuses on optimizing the content and structure of your website pages. This includes keyword usage, meta titles, headers, image tags, and internal linking.
Why this matters?
When your site is properly optimized, it becomes easier for Google to understand your content. This increases your chances of ranking higher when someone searches for your services—bringing in more qualified traffic and leads without paying for ads.
Local SEO
Local SEO helps your business appear in location-based search results like “plumber near me” or “roofing company in Cedar Rapids.”
Why this matter?
It puts your business in front of customers who are nearby and ready to buy. Whether you're a roofer, contractor, or gym owner, showing up in the local map pack can dramatically increase walk-ins, calls, and appointment bookings.
Content & blog SEO
This focuses on creating helpful, keyword-rich blog content that answers your audience’s questions and positions you as an expert. Blogs boost your keyword reach and give search engines more reasons to rank your site.
Why this matters?
Publishing regular SEO-optimized blogs helps your site get found by people searching for your services—even if they’ve never heard of you. This builds long-term traffic, brand trust, and authority in your niche, leading to more organic leads over time.
AI-driven SEO
Search engines like Google are now powered by AI, such as Google’s Search Generative Experience (SGE), which delivers more personalized, conversational results. SEO strategies now need to align with how AI interprets and summarizes content.
Why this matters?
By using AI-optimized content strategies—like semantic keyword clustering, natural language optimization, and structured data—you can improve your chances of being featured in AI-generated answers. This helps your business stand out in modern search results and future-proofs your visibility.
Social Media Services To Help Your Brand
Social Media Strategy & Planning
Content Creation (Graphics, Reels, Posts)
Social Media Management
Hashtag Research & Optimization
Monthly Content Calendars
Audience Engagement & Community Management
Facebook & Instagram Ads Management
Social Media Account Setup & Optimization
Analytics & Performance Reporting
Influencer & Brand Partnership Outreach
Why Social Media Matters So Much
Content Strategy & Branding
This includes planning and creating posts that reflect your brand voice, values, and goals. Content should be visually appealing, valuable to your audience, and aligned with your business objectives (like promotions, education, or community engagement).
Why this matters?
A clear and consistent content strategy builds brand recognition, trust, and credibility. When people see your business regularly showing up with quality content, they’re more likely to follow, engage, and eventually buy.
Audience Engagement
Engagement means responding to comments, DMs, reviews, shares, and encouraging interactions through polls, questions, and user-generated content. This also means creating content that would encourage people to take action.
Why this matter?
Social media isn’t just a broadcast tool—it’s a relationship builder. When your audience feels heard and connected, they’re more likely to become loyal customers, refer others, and become brand advocates.
Social Advertising
Running paid ads on platforms like Facebook, Instagram, and TikTok allows you to target specific demographics, behaviors, or interests to get your content in front of the right people.
Why this matters?
Unlike organic reach, paid ads offer immediate visibility and results. This leads to faster lead generation, higher traffic, and the ability to track ROI in real time—especially powerful for local service-based businesses.
AI-driven Data
Modern social media platforms use AI to prioritize content, suggest trends, and provide analytics. Leveraging tools powered by AI helps identify what’s working, when to post, and how to continuously improve.
Why this matters?
AI helps your business stay ahead of trends and algorithm changes. Using data to guide your strategy ensures you're investing time and money into posts and campaigns that actually perform—and adapting quickly when they don’t.
Paid Ad Management To Propel Your Business
Google Ads (Search, Display, Shopping)
Facebook & Instagram Ads
YouTube Video Ads
Retargeting & Remarketing Campaigns
Local Service Ads (LSAs) Setup & Optimization
Conversion Tracking & ROI Reporting
Landing Page Creation & Optimization
A/B Split Testing for Ad Creatives
Keyword & Audience Targeting Strategy
Monthly Ad Performance Reports & Optimization
Why Hire A Professional For Ads
PPC Ads
PPC ads appear at the top of Google search results when people are actively looking for your product or service. You only pay when someone clicks, making it a cost-efficient way to reach high-intent customers.
Why this matters?
PPC brings in people who are already searching for what you offer—making it one of the fastest ways to generate quality leads and sales. When managed properly, it delivers measurable ROI and consistent traffic.
Local Service Ads
LSAs show your business at the very top of Google when users search for services in their area (like "plumber near me"). These ads are pay-per-lead and come with a Google Guarantee badge.
Why this matter?
LSAs build instant trust and place your business above even PPC ads in local searches. You only pay for real leads—making this a powerful tool for service-based businesses that want predictable, local results.
Social Media Ads
Social ads allow you to target users based on demographics, interests, location, and behaviors. They can be used for brand awareness, lead generation, promotions, or retargeting past visitors.
Why this matters?
These platforms are perfect for capturing attention and driving action—even from people who weren’t actively looking for your services. They’re highly visual and great for storytelling, growing your audience, and driving conversions.
Next Door ADs
Nextdoor allows you to advertise directly to neighborhoods in your service area. These hyper-local ads show up in community feeds, sponsor local content, and target homeowners by zip code.
Why this matters?
Nextdoor connects you with real people in your community who trust local recommendations. It’s especially valuable for contractors, roofers, landscapers, and other service providers looking to build credibility in specific neighborhoods.
CRM Services To Help Your Business Grow
CRM Setup & Customization
Contact & Lead Management
Automated Follow-Up Sequences
Sales Pipeline Tracking
Email & SMS Marketing Integration
Appointment Scheduling & Reminders
Lead Capture Forms & Funnels
Review Generation Automation
Team Member Task Assignment & Notifications
Reporting Dashboard & Lead Source Tracking
Why Your Business Needs A CRM
Lead Tracking & Pipeline Management
A CRM organizes every lead that comes into your business—whether through your website, ads, phone calls, or referrals. You can track where each lead is in your sales process, assign follow-ups, and never let a potential customer slip through the cracks.
Why this matters?
This ensures no opportunities are missed. It helps your team stay organized, close more deals, and scale with confidence—especially important when handling high volumes of inquiries.
Automated Follow-Ups (Email & SMS)
CRMs can send automated emails and text messages to follow up with leads, confirm appointments, send reminders, and even request reviews—all based on actions or timelines you set.
Why this matter?
It saves you hours every week while making sure every lead gets timely communication. That means more conversions, fewer no-shows, and better customer satisfaction—all without lifting a finger.
Client Communication Hub
A CRM consolidates all your messages—emails, texts, calls, and even website chats—into one place. You can respond faster and keep a record of every conversation with each customer.
Why this matters?
This improves response times, keeps your team aligned, and makes your business look more professional and reliable—leading to stronger relationships and more repeat customers.
AI-Driven Insights & Reporting
Modern CRMs use AI to analyze customer behavior, track conversion data, and recommend actions—like the best times to follow up or which leads are most likely to convert.
Why this matters?
With smart data guiding your decisions, you can market more effectively, sell smarter, and focus on what’s actually driving revenue. It’s like having a data analyst built right into your business.
FAQS
What types of businesses do you help with lead generation?
We specialize in helping home service businesses—like roofers, plumbers, contractors, and more—generate consistent, qualified leads through digital marketing strategies that actually work. However, we have been able to help all other types of companies as well.
How can paid ads help grow my business?
Our team creates targeted ad campaigns on Google, Facebook, and Instagram to drive traffic, boost brand awareness, and convert clicks into customers—fast.
What’s included in your SEO services?
We handle on-page and off-page SEO, keyword research, Google Business optimization, backlink building, and content creation to help your website rank higher and bring in more local traffic.
Do you offer Local SEO for service-area businesses?
Yes! We optimize your online presence to help you rank in nearby cities and neighborhoods, even if you don’t have a physical storefront—perfect for contractors and mobile service providers.
How does a CRM help with lead generation and follow-up?
Our CRM systems organize your leads, automate follow-up emails/texts, and track customer journeys—so no opportunity falls through the cracks.
What platforms do you manage for social media marketing?
We create and manage content for Facebook, Instagram, LinkedIn, and TikTok, depending on your audience and goals. Every post is designed to drive engagement and brand visibility.
Can you run ads and manage my social media at the same time?
Absolutely. We offer full-service social media management and paid ads to keep your brand top-of-mind and consistently generating leads.
How do I know if your services are working?
We provide detailed monthly reports with metrics like clicks, conversions, cost-per-lead, and keyword rankings—so you can see real results in real time.
How long does it take to start seeing results from SEO?
Most clients begin seeing measurable improvements within 60–90 days. We also offer paid ads for faster results while SEO builds long-term success.
Do you offer custom packages or just one-size-fits-all plans?
We tailor every plan to your goals and budget. Whether you’re just getting started or scaling fast, we’ll build a package that fits your business.
